24/7 parenting support, without the noise

Parenting answers
you can actually trust

Evidence-based guidance, sourced from NHS, NICE and peer-reviewed research, personalised to your child’s age – available on WhatsApp any time of day or night.

Hello Poppins
● Online
Start chatting free

3-day free trial · No card required · Cancel any time

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Sourced from NHS, NICE, RCPCH & peer-reviewed researchEvery answer draws on NHS guidance, NICE clinical guidelines, RCPCH recommendations, and Cochrane systematic reviews – the same sources clinicians use. Not blogs, not influencers.
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Personalised to your childKnows your child’s name, exact age, and what you’ve talked about – every answer adjusted to where they are developmentally right now.
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Remembers the important stuffWhen they last had a fever, what the GP mentioned, allergies, medications. Ask “what do you know about Max?” any time and get a full picture.
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Available at 3amAlways there when you need it, never sends you unsolicited messages when you don’t.
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For both parentsSpeaks to mums and dads equally – no assumptions, no judgement, no gendered advice.
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Updated weekly with research you can’t GoogleVerified before anything goes live.
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Your conversations are privateStored securely, used only to personalise your experience, never shared with third parties. Request full deletion any time.
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Safeguarding built inAnything that sounds like a health concern is signposted to your GP or NHS 111. It never diagnoses, never guesses.
How it works

Simple as sending
a WhatsApp

1
Tap to start your free trial
Opens WhatsApp instantly. No app download. No account to create. No card required.
2
Tell us about your child
Just their name and date of birth. Hello Poppins calculates their age automatically and tailors every answer accordingly.
3
Ask anything, any time
Sleep, feeding, behaviour, development, your own wellbeing. Every answer is sourced, warm, and specific to your child.
4
It remembers, so you don’t have to
Pick up where you left off – weeks later, it still knows Mia had the 4-month regression.
What you can ask about

Everything from
birth to 12

Every topic backed by NHS guidance, NICE clinical guidelines, and peer-reviewed research – verified before anything goes live.

“Is it normal for a 6-month-old to wake hourly?”
“When can we start weaning onto solids?”
“How do I handle tantrums in public?”
“Fever of 38.5°C overnight – A&E or wait?”
“Is it normal for a 6-month-old to wake hourly?”
“When can we start weaning onto solids?”
“How do I handle tantrums in public?”
“Fever of 38.5°C overnight – A&E or wait?”
Sleep & regressions Weaning & feeding Tantrums & behaviour Postnatal wellbeing Fevers & illness Choking first aid Milestones Fussy eating Colic & reflux Screen time A&E vs 111 vs GP Breastfeeding
Privacy & safety

Your family’s
conversations stay private

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Anonymised immediately
Your conversations are anonymised as soon as they arrive.
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Never sold, never shared
Never used for advertising, never shared with any other organisation. Hello Poppins has no ad model.
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Delete everything, any time
Send one message to request deletion. Actioned within 30 days as required by UK GDPR.
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Safeguarding always active
Any question that sounds like a health concern is immediately signposted to your GP or NHS 111.
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Registered with the ICO
ICO registration C1971628, operating under UK GDPR. Read our full privacy policy →
Pricing

Less than a cup of
coffee a month

3-day free trial · no card needed
£19.99
per 6 months · just £3.33 a month
✓Unlimited questions, any time
✓NHS, NICE, RCPCH & Cochrane sourced – every answer
✓Personalised to your child’s exact age
✓Conversation memory across sessions
✓Add multiple children
✓Cancel any time
Start your free 3-day trial

After your trial: 1 free question per week, or £19.99 per 6 months for unlimited

Why we built this

Built by a parent,
for parents

“I built Hello Poppins because the amount of conflicting points, emotive language and rage-bait on parenting Instagram made those places the worst to spend my time on. I wanted one calm, grounded place that gives the same answer my health visitor would – sourced from NHS and NICE, not blogs and influencers.”

Tom, founder
Tom W.
Founder & dad · London

Your parenting expert,
always available

Start with a free 3-day trial. No card, no commitment.

Start chatting free
Free
3 days
Chat on WhatsApp – free trial